How our expert technicians bring damaged alloy wheels back to showroom condition.
When your alloy wheels start showing signs of curb rash, corrosion, lacquer peeling, or general wear, a professional wheel refurbishment can restore them to a like-new finish. At ALLOYHUB, we specialise in high-quality alloy wheel refurbishment, repair, and custom finishes designed to transform your vehicle’s appearance and improve its long-term durability.
In this behind-the-scenes look, we’ll walk you through our complete alloy wheel refurbishment process, demonstrating what makes ALLOYHUB one of the most trusted names in wheel restoration.
🔍 Step 1: Full Inspection & Assessment at ALLOYHUB
Every refurbishment begins with a detailed inspection carried out by our experienced technicians. We assess the wheel for:
- Curb damage and scratches
- Corrosion or pitting
- Flaking paint or lacquer
- Bent rims or buckles
- Structural cracks
- Previous low-quality repairs
Safety is always our first priority. If we detect cracks or severe structural issues, we’ll advise you on the safest repair options before any cosmetic work begins.
🛞 Step 2: Tyre Removal, Prep & Deep Cleaning
The wheel is fully stripped down at our ALLOYHUB workshop:
- Tyres, valves, and weights are removed
- The entire wheel is degreased and cleaned
- Brake dust, tar, and road contaminants are eliminated
This provides a clean working surface and ensures maximum adhesion for coatings applied later.
🧪 Step 3: Chemical Paint Stripping
Next, the alloy wheel is submerged in a specialised chemical stripping tank. This removes all old:
- Paint
- Lacquer
- Previous coatings
Stripping back to bare alloy allows us to reveal hidden imperfections and deliver the flawless finish ALLOYHUB is known for.
🔧 Step 4: Repairing Damage to Restore Structural & Cosmetic Integrity
At this stage, our repair experts step in to restore the wheel’s shape and surface:
- Curb rash is smoothed and reshaped
- Deep gouges are filled and refinished
- Buckles are straightened using specialist equipment
- Cracks (if safe to do so) are welded by trained professionals
This step ensures your wheel is both visually perfect and completely safe for the road.
🎨 Step 5: Powder Coating or Wet Paint Application
Once repaired, your wheel moves to our state-of-the-art coating area. ALLOYHUB offers a wide range of finishes, including:
✔️ Premium Powder Coating
Highly durable and resistant to chips, scratches, and corrosion. Perfect for everyday use or harsher weather conditions.
✔️ Custom Wet Paint Finishes
Ideal for unique colours or OEM-matched shades.
The wheel is then baked in a temperature-controlled curing oven to ensure a long-lasting, professional finish.
💎 Step 6: Precision Diamond Cutting (If Required)
For wheels with a diamond-cut finish, we utilise CNC lathe technology to machine a fine layer from the wheel face. This creates the distinctive, mirror-like shine diamond-cut wheels are known for.
At ALLOYHUB, our precision cutting ensures:
- Minimal removal of material
- A sharper, cleaner finish
- Multiple safe recuts over the wheel’s lifetime
This step alone can completely transform the look of your wheels.
✨ Step 7: Lacquering & Final Cure for Lasting Protection
Every refurbished wheel receives a coat of high-quality, UV-resistant lacquer. This protects against:
- Sun damage
- Winter road salt
- Corrosion
- Daily wear
The wheel is then cured again to seal in the finish and guarantee long-term durability.
🔄 Step 8: Final Inspection, Tyre Refitting & Balancing
Before your wheels leave the ALLOYHUB workshop, we perform strict quality checks, including:
- Finish inspection under bright lighting
- Surface consistency evaluation
- Reinstallation of tyres
- New valves fitted
- Wheel balancing using precision equipment
Only when your wheels meet our high standards do we return them to you.
🚘 The ALLOYHUB Difference
Choosing ALLOYHUB means choosing:
- Industry-leading quality
- Skilled technicians
- Premium materials and equipment
- Fast turnaround times
- Competitive pricing
- A finish that lasts
Our goal is simple: to make your alloy wheels look better than ever while improving safety and value.
For all your alloy wheel enquiries, get in touch with a member of our team today on:
0330 133 8271 or sales@alloyhub.com
We accept all major credit and debit cards, PayPal, bank transfer and cash. Alternatively, should you wish to spread the payments of your order, we have Klarna integrated across our site.
