Alloy wheels are not just a performance enhancement, but also a style statement for you and your vehicle. Your alloy wheels are exposed to the elements 24/7, therefore its important to consider the environment in which your wheels are exposed to; and more importantly how you can protect them and keep them looking fresh. Here at ALLOYHUB, we provide a finish that is designed to last, however, with any premium finish they need to be maintained in the correct manner to keep the looking their best.
☀️ 1. Hot Weather and UV Exposure
The Problem:
During the summer, direct sunlight and high temperatures can cause the clear coat on alloy wheels to fade, crack, or peel over time. Road tar and brake dust can also “bake” into the wheel surface if not cleaned regularly. Luckily, at ALLOYHUB, we use a think powder coated lacquer that provides an extra barrier against UV, however, we would still recommend the following protection tips
Protection Tips:
- Park in the shade or use a car cover when possible.
- Wash your wheels frequently to remove grime.
- Apply a UV-protective wheel wax or sealant to preserve the finish.
🌧️ 2. Rain and Humidity
The Problem:
Water itself isn’t the issue — it’s what comes with it. Rain mixes with road grime, oil, and other contaminants, which can stick to your wheels. In high-humidity areas, moisture can also accelerate corrosion on poorly maintained alloy surfaces.
Protection Tips:
- Rinse your wheels after driving in the rain to remove acidic contaminants.
- Dry thoroughly to prevent water spots.
- Apply a hydrophobic wheel coating to repel water and dirt.
❄️ 3. Snow, Ice, and Road Salt
The Problem:
This is arguably the worst weather combo for alloy wheels. Road salt is extremely corrosive and can cause pitting, flaking, and corrosion — especially on unprotected or damaged wheels.
Protection Tips:
- Use winter-specific alloy wheels if possible and save your nicer set for warmer months.
- Wash your wheels regularly during winter, especially the inner barrels.
- Use a high-quality sealant before winter begins to create a barrier against salt.
🌬️ 4. Wind and Dust
The Problem:
In dry, windy regions, dust and sand can act like sandpaper on your wheels — dulling the finish and scratching the surface. If left unchecked, this abrasion can wear down protective coatings.
Protection Tips:
- Rinse your wheels frequently, especially after windy days.
- Avoid wiping dry wheels — always use water and a microfiber cloth to reduce scratching.
- Use a ceramic coating for better long-term surface protection.
🛡️ Bonus: General Year-Round Protection Tips
- Inspect wheels monthly for chips, cracks, or corrosion.
- Avoid harsh chemicals — use pH-balanced cleaners made for alloy wheels.
- Consider professional detailing at least once a year for deep cleaning and protection.
Final Thoughts
Alloy wheels are built to handle the road, but the elements can slowly degrade even the toughest finishes. By taking a few protective steps based on your climate, you can keep your wheels looking sharp and performing well for years to come. At ALLOYHUB, all our wheels go through the same powder coating process where the wheels are taken back to their bare metal surface, manually and mechanically prepared to ensure a smooth defect free surface, powder coated, and oven baked. Our process provides the most durable finish for your wheels in providing the best protection against external elements.
Should your alloy wheels require some tlc, or if you are looking to upgrade your existing alloy wheels, then ALLOYHUB are here to help. Based in Leek, Staffordshire we have thousands of alloy wheels in stock from Audi, to Mercedes, Porsche and Land Rover. Our comprehensive stock of Genuine Original OEM Alloy Wheels provides a direct fit replacement without causing insurance of warranty issues. Should on the other hand, you wish to repair or even refinish your existing wheels in a different colour, we have an in house powder coating and diamond turned process where we can give your wheels a new lease of life. We offer a professional powder coating process for your alloy wheels from just £80+Vat per wheel.
Should you require any further information regarding the products and services in which ALLOYHUB can offer, then feel free to get in touch with a member of the team:
Telephone – 0330 133 8271
Email – sales@alloyhub.com
Website – www.alloyhub.com