How our expert technicians bring damaged alloy wheels back to showroom condition.
When your alloy wheels start showing signs of curb rash, corrosion, lacquer peeling, or general wear, a professional wheel refurbishment can restore them to a like-new finish. At ALLOYHUB, we specialise in high-quality alloy wheel refurbishment, repair, and custom finishes designed to transform your vehicle’s appearance and improve its long-term durability.
In this behind-the-scenes look, we’ll walk you through our complete alloy wheel refurbishment process, demonstrating what makes ALLOYHUB one of the most trusted names in wheel restoration.
🔍 Step 1: Full Inspection & Assessment at ALLOYHUB
Every refurbishment begins with a detailed inspection carried out by our experienced technicians. We assess the wheel for:
- Curb damage and scratches
- Corrosion or pitting
- Flaking paint or lacquer
- Bent rims or buckles
- Structural cracks
- Previous low-quality repairs
Safety is always our first priority. If we detect cracks or severe structural issues, we’ll advise you on the safest repair options before any cosmetic work begins.
🛞 Step 2: Tyre Removal, Prep & Deep Cleaning
The wheel is fully stripped down at our ALLOYHUB workshop:
- Tyres, valves, and weights are removed
- The entire wheel is degreased and cleaned
- Brake dust, tar, and road contaminants are eliminated
This provides a clean working surface and ensures maximum adhesion for coatings applied later.
🧪 Step 3: Chemical Paint Stripping
Next, the alloy wheel is submerged in a specialised chemical stripping tank. This removes all old:
- Paint
- Lacquer
- Previous coatings
Stripping back to bare alloy allows us to reveal hidden imperfections and deliver the flawless finish ALLOYHUB is known for.
🔧 Step 4: Repairing Damage to Restore Structural & Cosmetic Integrity
At this stage, our repair experts step in to restore the wheel’s shape and surface:
- Curb rash is smoothed and reshaped
- Deep gouges are filled and refinished
- Buckles are straightened using specialist equipment
- Cracks (if safe to do so) are welded by trained professionals
This step ensures your wheel is both visually perfect and completely safe for the road.
🎨 Step 5: Powder Coating or Wet Paint Application
Once repaired, your wheel moves to our state-of-the-art coating area. ALLOYHUB offers a wide range of finishes, including:
✔️ Premium Powder Coating
Highly durable and resistant to chips, scratches, and corrosion. Perfect for everyday use or harsher weather conditions.
✔️ Custom Wet Paint Finishes
Ideal for unique colours or OEM-matched shades.
The wheel is then baked in a temperature-controlled curing oven to ensure a long-lasting, professional finish.
💎 Step 6: Precision Diamond Cutting (If Required)
For wheels with a diamond-cut finish, we utilise CNC lathe technology to machine a fine layer from the wheel face. This creates the distinctive, mirror-like shine diamond-cut wheels are known for.
At ALLOYHUB, our precision cutting ensures:
- Minimal removal of material
- A sharper, cleaner finish
- Multiple safe recuts over the wheel’s lifetime
This step alone can completely transform the look of your wheels.
✨ Step 7: Lacquering & Final Cure for Lasting Protection
Every refurbished wheel receives a coat of high-quality, UV-resistant lacquer. This protects against:
- Sun damage
- Winter road salt
- Corrosion
- Daily wear
The wheel is then cured again to seal in the finish and guarantee long-term durability.
🔄 Step 8: Final Inspection, Tyre Refitting & Balancing
Before your wheels leave the ALLOYHUB workshop, we perform strict quality checks, including:
- Finish inspection under bright lighting
- Surface consistency evaluation
- Reinstallation of tyres
- New valves fitted
- Wheel balancing using precision equipment
Only when your wheels meet our high standards do we return them to you.
🚘 The ALLOYHUB Difference
Choosing ALLOYHUB means choosing:
- Industry-leading quality
- Skilled technicians
- Premium materials and equipment
- Fast turnaround times
- Competitive pricing
- A finish that lasts
Our goal is simple: to make your alloy wheels look better than ever while improving safety and value.
For all your alloy wheel enquiries, get in touch with a member of our team today on:
0330 133 8271 or sales@alloyhub.com
We accept all major credit and debit cards, PayPal, bank transfer and cash. Alternatively; should you wish to spread the payments of your order, we have Klarna integrated across our site
